MBC Delivers Rich Entertainment Services with Vignette

Released on: September 17, 2007, 12:15 am

Press Release Author: Nirmala D\'souza/OAK Consulting

Industry: Software

Press Release Summary: Region's leading broadcaster to offer engaging multi-channel
Next-Generation Web experience to viewers

Press Release Body: Dubai, United Arab Emirates, September 17, 2007 - Vignette
(NASDAQ:VIGN), a leading provider of Next-Generation Web solutions, today announced
the successful deployment of its Vignette Digital Services Hub to power the online
presence of MBC television station, the Middle East\'s major broadcasting channel
with a significant presence worldwide.

MBC.net, offers 20,000 daily visitors programme information and clips. It is based
on a flexible platform using Vignette's Next-Generation Web solution that can be
easily replicated to enable new sites to be launched in a short a timeframe of three
days. This type of foundation was an essential requirement for MBC, whose strategy
for growth involves developing new sites with services like online communities,
mobile access and IPTV, on an ongoing basis.

Dr Ammar Bakkar, Group Director of New Media at MBC, says "We are facing a range of
new challenges with the convergence of Web and TV, as customers come to demand new
services like video-on-demand and social networks. We conducted an in-depth
decision-making process in finding the right partner to offer us a scalable
solution. This would support us for the long term and give us the foundation we need
to succeed in this evolving market. By leveraging Vignette's experience of providing
this type of solution for media companies worldwide, we will not only succeed, but
set the standard for our industry peers in the region."

Following the successful deployment of MBC.net based on the Vignette Digital
Services Hub, the company plans to develop a number of additional websites for news
and other services in the coming months.

Bijan Bedroud, Regional Vice President Sales Middle East and Northern Europe ,
Vignette, says "The media and entertainment arena is changing and converging so
fast, it is essential for service providers to stay ahead of the game. We're pleased
to assist MBC to deliver an enhanced customer experience with Web 2.0 features like
communities and social networks. With Vignette's further expansion into the Middle
East we can now make our solutions available to even more customers in the region."


About Vignette
Vignette helps organizations improve interactions with customers and partners by
delivering highly personalized, interactive online experiences. Our early content
management and delivery tools laid the groundwork for some of the Web's most popular
sites. Today, our award-winning Next-Generation Web solution powers some of the
world's most recognizable online brands and enables organizations to have more
meaningful interactions with their customers and associates. Our Imaging and
Workflow solution adds the ability to deliver and manage online and offline
document-driven customer transactions. Vignette is headquartered in Austin, Texas
with operations worldwide. Visit www.vignette.com.

About MBC Group
The Middle East Broadcasting Centre (MBC) was established in London in 1991, as the
first pan-Arab, free-to-air satellite channel. Over the past 16 years, MBC has grown
to become a global media group that enriches people's lives through information,
interaction and entertainment. Now based in Dubai, in the United Arab Emirates, MBC
Group includes six television channels, (MBC1, MBC2, MBC3, MBC4, MBC Action, and Al
Arabiya) and two radio stations (MBC FM, and Panorama FM), as well as O3
Productions, a specialized documentary production unit, and Middle East News, a
video news agency

FORWARD-LOOKING STATEMENTS
The statements contained in this press release that are not purely historical are
forward-looking statements including statements regarding the Company's
expectations, beliefs, hopes, intentions or strategies regarding the future.
Forward-looking statements include statements regarding Vignette's products, future
sales, market growth and competition. All forward-looking statements included in
this press release are based upon information available to the Company as of the
date hereof, and the Company assumes no obligation to update any such
forward-looking statement. Actual results could differ materially from the Company's
current expectations. Factors that could cause or contribute to such differences
include, but are not limited to, Future Losses, Limited Operating History,
Fluctuation of Quarterly Revenues and Operating Results, Acquisition Integration,
Competition, Dependence on a Small Number of Large Orders, Lengthy Sales Cycle and
Product Implementation, Market Awareness of Our Product, Rapid Changes in Technology
and New Products, and other factors and risks discussed in the Company's reports
filed from time to time with the Securities and Exchange Commission.

Vignette and the V Logo are trademarks or registered trademarks of Vignette Corp. in
the United States and other countries. All other names are the trademarks or
registered trademarks of their respective companies.




Web Site: http://www.vignette.com

Contact Details: Press Contacts:
David Tishgart, +1 512.741.4871, david.tishgart@vignette.com
Alex Crawshaw, +44 (0)207 7101 7333, alex.crawshaw@catalysis.co.uk
Nirmala D'souza, +971507343840, nimi@oakconsulting.biz

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